Seymour Duncan Announces Cutting-edge Pickup Architecture with New Duality Line

SANTA BARBARA, CA – February 17, 2017 – Seymour Duncan, a leading manufacturer of pickups and pedals, announces Duality™, a new concept in pickup design merging the best active and passive technologies to create a versatile and dynamically rich tone palette.

“Duality is a new active pickup architecture featuring the best attributes of passive and active technologies in one,” explains Seymour Duncan SVP of Products & CRO, Max Gutnik. “We’ve spent a lot of time reimagining what an active pickup could sound, feel and look like. The voicing is very versatile. From super-modern metal with a lot of aggressive attack to legitimately authentic blues and country tones.”

The Duality architecture revolutionizes pickup design, putting more emphasis on the pickup coils and magnet than traditional actives while still offering the low noise, high headroom and signal strength integrity of actives. The lows are tight and percussive, the mids are strong and vibrant, and the highs are clear and airy.

“There is a lot of string content built into the voicing so you can really hear the tone coming through, as opposed to a lot of other actives where the preamp masks what’s going on with the guitar,” Gutnik says. “Duality will accentuate what you’re getting from your instrument.”

Duality is handcrafted in Santa Barbara, California.

*         Available as black uncovered bobbins and zebra uncovered bobbins.

*         Individual neck, bridge and Trembucker or in a matched set.

Video: https://www.youtube.com/watch?v=FmhNKpor3jc

About Seymour Duncan 

Seymour Duncan celebrates a rich history as the world’s leading pickup and pedal manufacturer. Since 1976, Seymour Duncan has helped the world’s artists develop their own unique, signature sounds. This is accomplished through a dedicated team of craftsman at their Santa Barbara, California office. For more information, please visit seymourduncan.com.